The Oscars gave the online community a lot to talk about Sunday, as the number of social media comments about Hollywood’s biggest night more than tripled from last year in a sign that viewers connected with the show.
This year’s Academy Awards had the Web buzzing, and as the stars arrived to the event and walked the red carpet, Lebanese designer Elie Saab was trending worldwide for the first time on Twitter.
His dresses have been an increasingly popular choice for celebrities, especially after Halle Berry donned an Elie Saab creation when she was the first black woman to ever win an Oscar in 2001.
This year, Elie Saab’s designs appeared on model-actress Milla Jovovich, who wore a beaded white gown, while Berenice Bejo, who starred in “The Artist,” chose a mint-green embroidered creation.
Social media networks also buzzed with Meryl Streep’s first Oscar victory since 1983, the dangerously cut neckline of singer-actress Jennifer Lopez’s dress and the striking resemblance that French producer Thomas Langmann was said to bear to the late actor Peter Lorre.
The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast.
Those numbers are likely to be significant for Oscar producers, who could point to viewers’ higher level of social media engagement to win greater advertising revenues for next year’s show.
“It was pretty big and pretty healthy growth from last year,” said Tom Thai, vice president of marketing for the Massachusetts-based Bluefin Labs.
The Oscar celebrity most often mentioned by social media commentators Sunday night, according to Bluefin, was Streep.
The 62-year-old actress won the third Academy Award of her career for her role as former British Prime Minister Margaret Thatcher in “The Iron Lady.”
“BY FAR the best #Oscars acceptance speech belonged to Meryl Streep!,” tweeted celebrity blogger Perez Hilton.
Langmann, though far less famous than Streep, nevertheless became a top-trending topic on Twitter when he appeared on stage to claim the best picture Oscar for “The Artist” and drew comparisons to Lorre, who appeared in such classic films as “Casablanca” and “The Maltese Falcon.”
“The fact that the producer of ‘The Artist’ looks exactly like Peter Lorre somehow makes this all worthwhile,” wrote one viewer with the Twitter handle Kateyrich.
Lopez also set Twitter aflutter when she appeared on stage with Cameron Diaz to present awards for costume design and best makeup. Many viewers were convinced that Lopez, whose Zuhair Murad dress revealed a considerable amount of cleavage, had exposed part of her left nipple. But other commentators were just as adamant in disputing the notion that Lopez had suffered any actual wardrobe malfunction.
Meanwhile, actress Angelina Jolie’s red-carpet pose with her leg conspicuously exposed – a stance she repeated while presenting an award – inspired one Twitter user to create an account under the handle @AngiesRightLeg and to send out mock posts purportedly from the limb. “I’m a leg, get a load of me!!,” the user wrote.