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Revealed: Where jobs are hiding on the web save
2012-04-23
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Recruiters posting more ads on social media, but which one you choose depends entirely on your profession.

Teachers, advertising executives and non-profit workers should go to Facebook. For retail and energy workers it's Twitter.

And if youre turning to social media to look for work in hospitality, health, law or defence you should be looking at LinkedIn.

These were the findings of a survey looking at what social media channels Australian recruiters use to find candidates.

The online survey of 35,000 people, done by recruiting software company Bullhorn, revealed the sites used varied widely between industries.

Scroll down for the Top 10 Industries posting job ads to Facebook, Twitter and LinkedIn.

Interestingly, the top four industries posting jobs to LinkedIn, the "professional" social network, dont even feature in the top ten industries to post ads to Facebook or Twitter.

Similarly, recruiters posting jobs to Twitter, dont choose to post job ads to LinkedIn or Facebook.

Despite being the largest social networking site in the world, according to the survey Facebook is the last place job hunters should go in general, with both LinkedIn and Twitter beating it as an effective job recruiting tool.

The report found Twitter followers were three times more likely to apply for a job than those using a LinkedIn connection.

Its important for recruiters to know which social media platforms are most effective and focus their attention on networks that will bring success, says Ben Fuller, sales director for Bullhorn Australia-Pacific.

Twitter is still an emerging platform for recruiters. Those that aim to assertively grow their followers to take full advantage of its potential will see results for both customers and candidates.
However, its no time to abandon LinkedIn which, as the best established of the three platforms for recruiters, grows at an average of 18.5 new connections per week.


source www.news.com.au by Sarah O' carroll