The Israel Defense Forces (IDF) and Palestinian Islamist group Hamas have opened a new front in the Middle East conflict: Twitter.
On Wednesday, the IDF began live-tweeting and blogging about its current military operation against Hamas in the Gaza Strip.
Ahmed Said Khalil al-Jabari, head of Hamas' military wing, was killed in the initial air strike.
The IDF uploaded a video of the attack and an "eliminated" poster on Twitter.
Izz al-Din al-Qassam Brigades, the armed wing of Hamas, responded: "Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates on Yourselves)".
In a thinly-veiled threat, the IDF warned: "We recommend no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead."
Meanwhile, over the last 20 hours, Hamas has been giving a running commentary on its mortar and rocket attacks on various Israeli targets, including what it said were military bases.
On Thursday, it posted a YouTube video purportedly showing the launch of a Fajr 5 missile towards Tel Aviv for the first time.
Meanwhile, the IDF tweeted a link to a video purportedly showing an Israeli air force attack on a "rocket warehouse in #Gaza", on day two of its "Pillar of Defense" operation.
Al Qassam Brigades, the armed wing of Hamas, has also been using Twitter to get its message across The use of social media to announce and comment on military operations, almost in real time, is a significant departure for the social networking platforms.
And it potentially brings the warring parties into conflict with Twitter's own rules, which state: "Violence and Threats: You may not publish or post direct, specific threats of violence against others."
It remains to be seen whether Twitter intervenes in the online warfare and bans either of both of the combatants.
Source BBC News